At a foundational level, your audit gives you a solid count of how many videos you need to manage in your DAM system and helps determine your video goals. You can also use your audit to guide your roadmap for video production and make a case for resources as you grow. With an audit in place, you can get ahead of industry trends and make strategic decisions like these on the fly. If one of your main customer segments is in one of these rollout locations ( like Houston, Texas), you have a chance to impress them with 4k video before anyone else. Today, your highest-performing branded video may be in HD at 1080p, but will you use 4K, 8K, or beyond in the future? It’s something to think about with 5G on the way in major cities around the world. Use your audit to deliver an overview of key factors like file formats, user needs, step in the customer journey, engagement, and something as seemingly technical as video resolution. To manage your video content, you need to understand what you have, what you will have in the future, who needs access to it, and how you will use it. Any company can inform that decision-making process with a comprehensive video audit. Once you choose the right DAM system, you need a clear view of the video content you have to store so you can manage costs and determine the right organizational structure. If video is a key component of your marketing plan, a digital asset management (DAM) system should be an essential part of managing your files across the video asset lifecycle. Managing this volume of videos takes the right technology. You could end up with hundreds, thousands, even tens of thousands of video files to store and distribute. Brands need to start planning for a future where customers expect high quality video everywhere they go - not just at home. You’ll even be able to stream 4K video on your 5G phone. A 600MB video (approximately one hour of video) will take 20 seconds or less to download. About 60% of people still watch video at home, but with 5G download speeds predicted at 1GBS to 10GBS - mobile video consumption is going to skyrocket. Enterprise video is still on the rise and technology changes like 5G are about to change demands for video production exponentially. But, it only works at an enterprise level if you store and distribute your videos strategically.Ī healthy video strategy can include everything from branded video to product detail videos. That’s because video works - it can increase traffic, leads, sales, and audience understanding. In 2020, 85% of businesses use video as a tool in their marketing strategy.
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