![]() Its shares are up more than 78% from a year ago, pushing its market value to $4.73 billion. In January, Crocs raised its holiday-quarter outlook and said it expects sales in 2021 to accelerate as much as 25%. ![]() In the third quarter, Crocs' revenue climbed 16% from a year earlier to a record $362 million. While a drop, that was still better than sneaker sales overall, which fell 6%, Powell said.Ĭrocs, once shunned by the fashion industry, has been an incredible beneficiary of the comfort trend. In 2020, sales of slip-on sneakers in the U.S. Sports slides also did extremely well this year." "Clearly athletic footwear is outperforming fashion. something easy," said Matt Powell, a senior sports industry analyst at the New York-based research firm NPD Group. Shoppers have increasingly shunned high-heels and oxfords, and put their money toward practical apparel and footwear. Many people are also spending more time outdoors and prioritizing taking breaks for physical activities, like strolling the neighborhood.īrands that sell slip-on shoes like Crocs, Athletic Propulsion Labs, Allbirds and VF Corp.'s Vans have been more popular in recent months. Many are still working from home and looking for an easy shoe to wear around the house or to run errands. In building membership, Nike is able to learn more about its customers and target them with merchandise that better fits their active lifestyles.Īt the moment, comfort is a priority for consumers. The phased launch allows Nike's most loyal customers to have initial access, with the hope that more people will join its free membership program, which also offers workout classes and podcasts. Later, the shoes will be sold more broadly. The new sneakers will be available to select Nike members in its largest markets at a retail price of $120, starting Feb. The additions could help Nike position itself as not only a brand for athletics, but for everyday activities. She said Nike plan to build on the Go FlyEase design and create more slip-on sneakers. ![]() Reinertsen said many people already intuitively step on the back of their shoe to remove it.Īccording to Reinertsen, Nike's newest shoe isn't meant for endurance sports, but more for casual movements like walking. There is also a "kickstand" on the heel to help take the shoe off. ![]()
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